Are you preparing to sell your home?
Your first order of business is to step into the shoes of prospective homebuyers.
What are the first things you consider when searching for the perfect home?
You'll likely look for new interiors like fresh wall treatments, flooring, and windows. Next comes new HVAC systems, updated plumbing, and fully-equipped bathrooms and kitchens.
However, you don't want to show an empty house to prospective renters. Home staging goes the extra mile in providing an experience. It allows leads to imagine a future in the home.
Staging is integral to the real estate marketing process. Here are a few tips to consider going forward.
Depersonalize the Home
Start the home staging process with a clean slate.
First, inspect to see if the home needs any repairs, upgrades, or replacements. Prioritize the essentials like home energy systems and fixtures. Next, invest in remodeling to make the home look as good as new.
You don't have to go through the above steps if you're selling your house in "as is" condition; however, if you choose this selling model, you won't command a higher listing price. These types of homes are typically sold to real estate investors or "house flippers."
Give the home a fresh coat of paint and refinish the floors before furnishing the space with furniture. Depersonalizing means eliminating any visual elements that reflect your life, like family pictures, utility bills on the kitchen table, fridge magnets, and other identifying objects.
You may want to go with a theme like nautical, mid-century modern, minimalist, or cottage.
Leverage Scent Marketing
Did you know that scents can compel leads to buy?
Studies show that scents, particularly citrus-based aromas and florals, improve mood, creating the ideal selling environment for real estate agents.
Other scents that appeal to buyers include lavender, lilac, vanilla, and apple cinnamon. Many seasoned agents will bake an apple pie before an open house just to fill the air with a familiar, pleasant, and uplifting scent.
Home Staging For Real Estate Photos
Next to open houses, home staging is necessary for producing professional real estate photography. You must have high-quality photos to sell homes. Coupled with the right pricing strategy, these photos are what catches the eye of homebuyers.
Stage every area of your home. You should have a complete set of photos, including backyard landscaping.
Make sure to showcase popular elements like kitchens and bathrooms in the best light. You should take photos when there's plenty of natural light.
Home staging also entails curb appeal which includes:
- Exterior facade
- Lawncare
- Driveways
- Sidewalks
- Porch landscaping
- Roofing
- Walkways
Curb appeal is the first thing potential buyers see, whether they're browsing real estate listings or driving by your house.
One of the perks of working with a property manager from PMI San Antonio is access to full-service property maintenance. Property managers network with local vendors to ensure curb appeal is perfect for showings and listings.
Optimize Property Marketing With Staging
Home staging is a marketing staple in real estate. Make sure your home is staged for fast sales at the best listing price.
Let us be your guide in the home-selling process. Our team is full of experts ready to present your home in the best light.
Contact us today to get started!
